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What Can Social Media Marketing Do for Business?

Posted by Ella Castro on

Businesses are going digital – even startups and small companies in various industrial sectors. The digital world now opens so many doors for entrepreneurs who want to tap into global markets. Back in the days, it was complicated to secure deals with international partners.

SEO social media marketing specialist Due to the rise of digital platforms where merchants can sell products or promote services, businesspeople have different options to explore in terms of effective promotion. If you’re someone who takes marketing seriously, you should consider working with a reliable SEO social media marketing specialist. Why? You may wonder.

First of all, social media is slowly becoming a huge market for various products. Many online sellers are using social media platforms to gain followers and potential buyers. The impact of social platforms is significant enough to push business owners into exploring possibilities through channels such as Facebook, Instagram, and YouTube.

Making a name on social media is just as hard as starting a blog or website from scratch. There are many ways to dominate specific platforms, but not all of the suggestions you see online will work. You can also try to utilise the strategies recommended on the internet, but you’re never sure these will work, especially since trends change and it’s not always easy to be on track with what consumers are looking for online.

Working with a reputable SEO social media marketing specialist gives you multiple assurances that your page or profile will gain popularity and have a unique voice on Facebook or Instagram. Whether you have a page, a group, or an individual profile that you want to turn into a viral page, you can trust social media strategists to accomplish the task for you.

In the digital era, your business has to appeal to the masses, especially to the media-savvy social consumers who spend a lot of hours daily on social platforms. You should make sure your page or profile reflects what today’s consumers are looking for even if you’re not tech-savvy.

Strategists completely understand that you have other administrative tasks to accomplish. They will handle the posting and content creation for your page on certain times of the day where people are mostly on the platform browsing through pages and products or services. Social media experts understand the behaviours of Facebook, IG, and Twitter users, so they know what to do when to do it, and how to do it right.

Even if you have a brick-and-mortar store, it is best to adapt to the digital and techno era wherein people use online channels to search for the products and services they need. Consult with a strategist today and start establishing a name for your brand in various social media channels.

Digital Marketing Adelaide

Top 3 Facebook Marketing Tips That Will Propel Your Business Over your Competitors in 2019

Posted by Ella Castro on

If you think that everyone is on Facebook, you wouldn’t be far from the truth. The social media juggernaut currently has around two billion active users and millions of business pages. That means Facebook is the ultimate stomping ground for marketers looking to draw attention to their brands. With over 53 per cent of users claiming that they’re “always on Facebook,” learning Facebook marketing is the best way to go.

 

 

However, it’s not a simple feat as you’ll encounter several challenges along the way. To help you through your journey, we have a list of three simple yet effective Facebook marketing tips to help you get an edge against your competitors this year and beyond.

 

Perfect Your Profile Picture

 

Take note that even in the online space – first impressions count. Since your brand’s profile picture represent the first element that potential followers will likely see when they interact with you via search, there’s no doubt that imagery is a crucial piece to your Facebook strategy. With a minimum of 180×180 pixels to work with, you should take advantage of that real estate and try to lure people with a simple yet compelling profile picture that resembles pretty much your business.

 

Spice Up Your Cover Photo

 

Your cover photo is another piece of blank canvas that has the potential to “wow” your visitors. Since it takes up a considerable chunk of real estate on your business page, you should not overlook the impact that an attractive cover photo can bring to the table. Similar to your profile picture, your cover photo can set the tone for everything about your page. In addition to a high-definition image, keep in mind that your cover photo is also a prime spot for placing brand slogans and calls-to-action (CTAs).

 

Don’t Overlook Native Video

 

When it comes to producing content, you have a plethora of mediums to utilise. However, you should know that the most compelling of them all is native video. Facebook and video content marketing go hand in hand. Videos can capture everyone’s attention. Take advantage of this form of media and captivate your audience with some of the most relevant videos that will not only talk about your brand but will also educate the people about certain things that also relate to your business.

 

They may be simple, basic Facebook marketing factors that you should keep in mind; however, they’re the most impactful. So, make sure you consider each point to establish a successful Facebook marketing campaign that will give you the best results for your business.