Ella Castro

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Reasons Why You Should Start Your YouTube Marketing Campaign Right Now

Posted by Ella Castro on

Have you already explored different avenues to market your brand online? Do you want to expand your reach even more? If so, then you might want to know that there are alternative ways to promote your business online. Take YouTube, for example. It’s currently one of the biggest and most popular websites in the world. Its reach and number of users make it an incredibly powerful marketing tool. If you’re interested in creating a presence there, then you need to get started with your YouTube marketing campaign. However, if you’re still in doubt about YouTube and its potential, here are some of the reasons why you should consider it as an essential marketing tool for promoting your brand.

 

The Right Solution for Your Brand/Business

Just so you know how big of a platform YouTube is, it’s currently the second most popular site in the world. While a lot of people don’t treat YouTube as a search engine, that’s exactly what most users do when they’re on the site. So apart from YouTube being the second most popular website; it’s also the second most popular search engine as well. It’s currently the runner-up to Google, which, conveniently, also owns YouTube. Judging by these facts alone, you can already tell that YouTube has a lot of potential to reach for your business.

 

It’s All About Video

Another big reason why YouTube marketing is the best option is that YouTube is all about video. If you’re updated with the current marketing landscape, you’ll know that video marketing is all the rage right now. The video medium has proven itself as the best-performing forms of content. That means by creating Videos on YouTube; you can potentially stir your brand to success with the amount of engagement that you’ll get. The best part about it is that you can repurpose your videos! If you have a social media presence, you can share your YouTube video to all of your profiles and increase its overall engagement. It’s also ideal for your email marketing campaigns. You can share your video to whatever platform you choose. That’s why YouTube marketing is such a powerful tool, primarily if you use it the right way.

 

Find Your Target Audience

Finally, making videos for YouTube is similar to optimising your website. You need to optimise it according to the likes, wants, and demands of your target audience. That means by creating the right kind of video content; you can potentially find the people who are genuinely looking for your business. So what are you waiting for? Start your YouTube marketing campaign today! Click here to know how you can get started.

Blogging

What Can Social Media Marketing Do for Business?

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Businesses are going digital – even startups and small companies in various industrial sectors. The digital world now opens so many doors for entrepreneurs who want to tap into global markets. Back in the days, it was complicated to secure deals with international partners.

SEO social media marketing specialist Due to the rise of digital platforms where merchants can sell products or promote services, businesspeople have different options to explore in terms of effective promotion. If you’re someone who takes marketing seriously, you should consider working with a reliable SEO social media marketing specialist. Why? You may wonder.

First of all, social media is slowly becoming a huge market for various products. Many online sellers are using social media platforms to gain followers and potential buyers. The impact of social platforms is significant enough to push business owners into exploring possibilities through channels such as Facebook, Instagram, and YouTube.

Making a name on social media is just as hard as starting a blog or website from scratch. There are many ways to dominate specific platforms, but not all of the suggestions you see online will work. You can also try to utilise the strategies recommended on the internet, but you’re never sure these will work, especially since trends change and it’s not always easy to be on track with what consumers are looking for online.

Working with a reputable SEO social media marketing specialist gives you multiple assurances that your page or profile will gain popularity and have a unique voice on Facebook or Instagram. Whether you have a page, a group, or an individual profile that you want to turn into a viral page, you can trust social media strategists to accomplish the task for you.

In the digital era, your business has to appeal to the masses, especially to the media-savvy social consumers who spend a lot of hours daily on social platforms. You should make sure your page or profile reflects what today’s consumers are looking for even if you’re not tech-savvy.

Strategists completely understand that you have other administrative tasks to accomplish. They will handle the posting and content creation for your page on certain times of the day where people are mostly on the platform browsing through pages and products or services. Social media experts understand the behaviours of Facebook, IG, and Twitter users, so they know what to do when to do it, and how to do it right.

Even if you have a brick-and-mortar store, it is best to adapt to the digital and techno era wherein people use online channels to search for the products and services they need. Consult with a strategist today and start establishing a name for your brand in various social media channels.

Digital Marketing Adelaide

Top 3 Facebook Marketing Tips That Will Propel Your Business Over your Competitors in 2019

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If you think that everyone is on Facebook, you wouldn’t be far from the truth. The social media juggernaut currently has around two billion active users and millions of business pages. That means Facebook is the ultimate stomping ground for marketers looking to draw attention to their brands. With over 53 per cent of users claiming that they’re “always on Facebook,” learning Facebook marketing is the best way to go.

 

 

However, it’s not a simple feat as you’ll encounter several challenges along the way. To help you through your journey, we have a list of three simple yet effective Facebook marketing tips to help you get an edge against your competitors this year and beyond.

 

Perfect Your Profile Picture

 

Take note that even in the online space – first impressions count. Since your brand’s profile picture represent the first element that potential followers will likely see when they interact with you via search, there’s no doubt that imagery is a crucial piece to your Facebook strategy. With a minimum of 180×180 pixels to work with, you should take advantage of that real estate and try to lure people with a simple yet compelling profile picture that resembles pretty much your business.

 

Spice Up Your Cover Photo

 

Your cover photo is another piece of blank canvas that has the potential to “wow” your visitors. Since it takes up a considerable chunk of real estate on your business page, you should not overlook the impact that an attractive cover photo can bring to the table. Similar to your profile picture, your cover photo can set the tone for everything about your page. In addition to a high-definition image, keep in mind that your cover photo is also a prime spot for placing brand slogans and calls-to-action (CTAs).

 

Don’t Overlook Native Video

 

When it comes to producing content, you have a plethora of mediums to utilise. However, you should know that the most compelling of them all is native video. Facebook and video content marketing go hand in hand. Videos can capture everyone’s attention. Take advantage of this form of media and captivate your audience with some of the most relevant videos that will not only talk about your brand but will also educate the people about certain things that also relate to your business.

 

They may be simple, basic Facebook marketing factors that you should keep in mind; however, they’re the most impactful. So, make sure you consider each point to establish a successful Facebook marketing campaign that will give you the best results for your business.

Blogging

Top Digital Marketing Strategies for Food Businesses

Posted by Ella Castro on

The technological era has given rise to many developments that were only predicted by bright minds in the past. As more people indulge in the conveniences of technology, businesses are largely shifting to digital systems and operations, including food businesses.

 

 

Businesses these days are going digital, and employers are encouraging staff members to upgrade their computer skills to adapt to a fast-changing world. If you’re planning to get your restaurant engaged with the online world, you should invest in digital marketing – www.nichollswebconsulting.com.au strategies that will boost interest in your business.

 

Here are effective online marketing campaigns every food business should consider:

 

  1. Social Media

 

If you’ve noticed, almost every food chain giant utilizes social media platforms to spread quality photos and videos highlighting their dishes and special offers. Social media campaigns are necessary to keep your audiences updated regarding new offers and promos that they can avail of.

 

Take high-quality photos of your restaurant dishes and send them to your digital marketing – www.nichollswebconsulting.com.au provider. The team will create engaging and highly-readable content that will go with the images you plan to upload on your social media pages.

 

  1. Influencer

 

Influencers are people who are famous on social media and have thousands or millions of followers. Research has proven that many consumers follow suit with whatever their favourite Instagram, Twitter, Facebook, or YouTube star suggests. You can leverage this consumer behaviour and sign a deal with an influencer who is into delicious food.

 

To make sure the photo that your influencer uploads on his or her social media page will go viral, your digital marketing team will develop captions or content that will grab the attention of the influencer’s audience. Quality content partnered with quality photos and videos will give your restaurant more chances of getting noticed by online foodies who love searching for the best dishes in town.

 

  1. Blog

 

Statistics reveal that food is the top two blog niche online. It hasn’t dethroned fashion, but it hasn’t been toppled by travel, music, or lifestyle over the last few years either. This only means that your restaurant business should have a blog that offers readers relevant food-related articles.

Digital marketing experts recommend these food blog topics to gain more readers and potential delivery orders: easy recipes, where to find quality ingredients, food brand reviews, and everything about nutrition.

 

The above strategies are common among restaurants that make high sales both on deliveries and in-house visits. Digital marketing experts believe these methods are the most effective for food businesses, and they encourage every restaurant owner to explore the possibilities that online marketing has to offer.

 

Consult with a trusted digital marketing expert today and see how the cash flows in as your popularity booms on the Internet!

Digital Marketing Adelaide

Digital Marketing Internship Adelaide

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Digital Marketing Adelaide

Master Of Digital Marketing Adelaide

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Digital marketing is a broad term, but generally involves putting yourself at the top of Google, in your potential customers’ Facebook feeds, or placing web banners in front of them during their daily browsing — whether that’s while reading their local news or while watching cat videos on YouTube.

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Digital Marketing Adelaide

Digital Marketing Agencies Adelaide

Posted by Ella Castro on

Helping you work smarter, not harder, our marketing program management software offers a complete solution for any ad agency looking to streamline their workflow and better manage their campaigns and assets, helping you get the most out of your resources.

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Digital Marketing Adelaide

Digital Marketing Agency Adelaide

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Digital Marketing Adelaide

Digital Marketing Adelaide Price

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Digital Marketing Adelaide

Digital Marketing Adelaide

Posted by Ella Castro on

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