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Marketing Dive provides news and analysis for marketing executives. We cover topics like social media, video marketing, mobile, marketing data and analytics, technology, corporate marketing news, and more.

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To build — and keep — an audience, digital marketing is a must. But investing too heavily in a single platform can cost you money, customers and plenty of opportunity.

Marketing Land is a daily, must-read site for CMOs, digital marketing executives and advertising campaign managers.

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Chuck Hemann, co-author of Digital Marketing Analytics and Head of Digital Analytics, W2O. “Many brands, including those in h…

marketing week brings you all the latest marketing news. strategic knowledge suffers at the expense of buzzwords The number of searches for ‘marketing strategy’ has fallen in the past five years even as fashionable concepts such as programmatic have seen explosion in interest, pointing to an obsession with tactics over strategy.

Content Marketing News. Unlike other aspects of digital marketing, there is very little actual news on which to report in the realm of content marketing. When there is, it’s usually tangentially related to a more newsworthy industry, such as SEO, rather than considered an entity unto itself.

With so much misinformation online regarding digital marketing, it can be extremely challenging for a marketer to know what t…