LUDHIANA: A one day workshop on “Effective strategies for digital marketing” was organized by Chamber of Industrial & Commercial Undertakings (CICU) at its focal point office. Welcoming the …

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing …

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and strategies being introduced for different marketing objectives and agendas year by year. However, these rapid advancements don’t leave out the more than a decade-old strategy which many digital …

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There you have it, a few tips when kept in mind can help you create a foolproof digital marketing plan that is tailored for your brand and business. Moreover, if creating your own digital plan seems …

The purpose of a digital marketing plan is to define how to compete more effectively with digital marketing. Its scope of a digital marketing plan is typically annual, but a digital transformation plan will typically be longer since this involves creating long-term roadmaps for implementing new technologies and ways of working.

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Why should you give traditional advertising and branding efforts a chance? Entrepreneurs invest in traditional marketing techniques, even when having significant stakes in the digital market. It …