Ella Castro


Digital Marketing Adelaide

Top 3 Facebook Marketing Tips That Will Propel Your Business Over your Competitors in 2019

Posted by Ella Castro on

If you think that everyone is on Facebook, you wouldn’t be far from the truth. The social media juggernaut currently has around two billion active users and millions of business pages. That means Facebook is the ultimate stomping ground for marketers looking to draw attention to their brands. With over 53 per cent of users claiming that they’re “always on Facebook,” learning Facebook marketing is the best way to go.

 

 

However, it’s not a simple feat as you’ll encounter several challenges along the way. To help you through your journey, we have a list of three simple yet effective Facebook marketing tips to help you get an edge against your competitors this year and beyond.

 

Perfect Your Profile Picture

 

Take note that even in the online space – first impressions count. Since your brand’s profile picture represent the first element that potential followers will likely see when they interact with you via search, there’s no doubt that imagery is a crucial piece to your Facebook strategy. With a minimum of 180×180 pixels to work with, you should take advantage of that real estate and try to lure people with a simple yet compelling profile picture that resembles pretty much your business.

 

Spice Up Your Cover Photo

 

Your cover photo is another piece of blank canvas that has the potential to “wow” your visitors. Since it takes up a considerable chunk of real estate on your business page, you should not overlook the impact that an attractive cover photo can bring to the table. Similar to your profile picture, your cover photo can set the tone for everything about your page. In addition to a high-definition image, keep in mind that your cover photo is also a prime spot for placing brand slogans and calls-to-action (CTAs).

 

Don’t Overlook Native Video

 

When it comes to producing content, you have a plethora of mediums to utilise. However, you should know that the most compelling of them all is native video. Facebook and video content marketing go hand in hand. Videos can capture everyone’s attention. Take advantage of this form of media and captivate your audience with some of the most relevant videos that will not only talk about your brand but will also educate the people about certain things that also relate to your business.

 

They may be simple, basic Facebook marketing factors that you should keep in mind; however, they’re the most impactful. So, make sure you consider each point to establish a successful Facebook marketing campaign that will give you the best results for your business.

Blogging

Top Digital Marketing Strategies for Food Businesses

Posted by Ella Castro on

The technological era has given rise to many developments that were only predicted by bright minds in the past. As more people indulge in the conveniences of technology, businesses are largely shifting to digital systems and operations, including food businesses.

 

 

Businesses these days are going digital, and employers are encouraging staff members to upgrade their computer skills to adapt to a fast-changing world. If you’re planning to get your restaurant engaged with the online world, you should invest in digital marketing – www.nichollswebconsulting.com.au strategies that will boost interest in your business.

 

Here are effective online marketing campaigns every food business should consider:

 

  1. Social Media

 

If you’ve noticed, almost every food chain giant utilizes social media platforms to spread quality photos and videos highlighting their dishes and special offers. Social media campaigns are necessary to keep your audiences updated regarding new offers and promos that they can avail of.

 

Take high-quality photos of your restaurant dishes and send them to your digital marketing – www.nichollswebconsulting.com.au provider. The team will create engaging and highly-readable content that will go with the images you plan to upload on your social media pages.

 

  1. Influencer

 

Influencers are people who are famous on social media and have thousands or millions of followers. Research has proven that many consumers follow suit with whatever their favourite Instagram, Twitter, Facebook, or YouTube star suggests. You can leverage this consumer behaviour and sign a deal with an influencer who is into delicious food.

 

To make sure the photo that your influencer uploads on his or her social media page will go viral, your digital marketing team will develop captions or content that will grab the attention of the influencer’s audience. Quality content partnered with quality photos and videos will give your restaurant more chances of getting noticed by online foodies who love searching for the best dishes in town.

 

  1. Blog

 

Statistics reveal that food is the top two blog niche online. It hasn’t dethroned fashion, but it hasn’t been toppled by travel, music, or lifestyle over the last few years either. This only means that your restaurant business should have a blog that offers readers relevant food-related articles.

Digital marketing experts recommend these food blog topics to gain more readers and potential delivery orders: easy recipes, where to find quality ingredients, food brand reviews, and everything about nutrition.

 

The above strategies are common among restaurants that make high sales both on deliveries and in-house visits. Digital marketing experts believe these methods are the most effective for food businesses, and they encourage every restaurant owner to explore the possibilities that online marketing has to offer.

 

Consult with a trusted digital marketing expert today and see how the cash flows in as your popularity booms on the Internet!

Digital Marketing Adelaide

Digital Marketing Internship Adelaide

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Digital Marketing Adelaide

Master Of Digital Marketing Adelaide

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Digital Marketing Adelaide

Digital Marketing Agencies Adelaide

Posted by Ella Castro on

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Digital Marketing Adelaide

Digital Marketing Agency Adelaide

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Digital Marketing Adelaide

Digital Marketing Adelaide Price

Posted by Ella Castro on

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Digital Marketing Adelaide

Digital Marketing Adelaide

Posted by Ella Castro on

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Digital Marketing Adelaide

Digital Marketing Consultants Adelaide

Posted by Ella Castro on

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Digital Marketing Adelaide

Master Of Digital Marketing Adelaide

Posted by Ella Castro on

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